Founded in 2012, Aurora has built a world class reputation for producing exciting, accessible and high quality live sports programming from around the world, including events such as Goodwood Festival of Speed and Revival, ATP/WTA Dubai Duty Free Tennis Championships, BWF Badminton, International Six Day Track Cycling and Formula E.  Working with Neil Duncanson’s team at North One Television, Aurora is the production partner to the world’s first electric single-seater racing series, ABB FIA Formula E Championship.  They host the TV output for broadcasters around the world bringing fans closer to the race action than ever before from the most recognisable city centres around the world.

All3Media Chief Executive Officer, Jane Turton, said: “Welcoming Lawrence Duffy and his team at  Aurora to All3Media is exciting and adds a new and complementary set of creative and production skills to the Group.  Aurora has become an important partner to North One through their work together on Formula E and we see lots more opportunities for them to collaborate and build business in developing content around sport and more broadly.”

Lawrence Duffy, Managing Director, Aurora Media added:  “We’ve enjoyed six very full years since we started Aurora with the modern signature of the business in keeping with the evolving, global sports media landscape. We are delighted to be joining the All3 Group which is a perfect creative fit for the company and our clients and we look forward to the next part of our journey.”