IDTV produces three branded interior decorating and home styling television shows, and online extension videos, under the vtwonen brand. The three shows In Love with Your House, Do it Yourself and Renovate or Move are huge successes thanks to a perfect mix of style transformation, inspiration for the viewers, personal stories and branded content.
The series are the result of a unique cooperation between the publisher of the vtwonen magazine, online platform and the channel. Together we analyze and monitor the needs of the target audience specifically, and respond to these needs. Because of this close cooperation, and target audience research, we can infuse sponsored brands into the TV format.
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